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COCA COL4
Business Summary
Coca Cola is the worlds largest producer of soft drink concentrates and syrups, as well as the worldss largest producer ofjuice and juice-drink products, The company holds a 45% interest in Coca Cola Enterprises, its largest bottler.
The Beverages division primarily manufactures soft drink and non-carbonated beverages and syrups, which are sold to independent and company-owned bottling and canning operations, as well as, fountain wholesalers. Brands include Coca-Cola classic ( best selling soft drink in the world), Caffeine free Coca-Cola Classic, Diet Coke ( sold as Coke light in foreign markets), Cherry Coke, diet Cherry Coke, Fanta, Sprite, diet Sprite, Barqs, Mr. PIBB, Mello Yello, Tab, Fresca, Power Aide, Minute Maid, Fruitopia and other products developed for specific markets, including Georgia ready to drink coffees.
The Foods division is the worlds largest maker and distributor ofjuice and juice-drink products. Brands include Minute Maid, Five Alive, Bright & Early, Hi-C And Bacardi.
History
Coke was invented in 1886, by Atlanta pharmacist John S. Pemberton, It was named by Frank- Robinson (Pembertons bookkeeper), after its two main ingredients, coca leaves and Kola nuts, In 181 the company was sold to druggist Asa Candler for $.00, and by 185 the soda fountain drink was available in all US states, and expanded to Candia and Mexico by 188,
Candier sold most of the US bottling rights in 18 to Benjamin Thomas and John Whitehead of Chattanooga for $1.00. With the backing of John Lupton, Thomas and Whitehead developed a regional franchise bottling system, expanding to over 1,000 bottlers within 0 years. The bottlers used the contoured bottle designed by the C.J. Root Glass Company in 116.
In 116 Candler retired to become Atiantas mayor; his family sold the company to Atlanta banker Ernest Woodruff for $5 million in 11, that same year Coca-Cola went public. In 1 Wooddruff appointed his son Robert president. Robert continued as chairman until 14 and remained influential until his death in 185 at the age of 5.
Robert Woodruffs contribution were in adverting and overseas expansion.
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