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Just like the society of "184", there are also a number of methods of controlling people in the very modern society of the "Brave New World". These methods of limiting human's social and mental freedom are carried out by the World Controllers in order to retain and promote the society's motto "Community, Identity, Stability". People can be conditioned chemically and physically prior to birth and psychologically afterwards, such as incubation, hypnopaedia, soma, contraceptive, heat and cold method, and Neo-Pavlovian process.
The very first method of controlling people, especially the low castes, since they were born is the Neo-Pavlovian process, which uses the idea of conditioned reflexes in human. The Gamma babies, for instance, who are first very interested in the fine color as well as the gay shape of the books and flowers, receive violent sound and electric shocks when they touch or even when they see books and flowers. The whole purpose of this process is to make lower caste people, such as Gammas, Deltas, and Epsilons, hate and scare of books and flowers even within their first sight "They'll grow up with what the psychologists used to call and 'instinctive' hatred of books and flowers. They'll be safe from books and botany all their lives." This is because the World Controller don't want them to be undesirable deconditioned by reading and to waste time to enjoy the beauty of the flowers in particular and wild nature in general since they are gratuitous, or in other words, they keep no factories busy. In fact, the Neo-Pavlovian process forms a barrier in the babies' minds so that they are never free to decide what they like and what they dislike, but are always bounded by the instructions of the Controllers for the stability of the society.
Hypnopaedia is a psychological method using repeated phrases spoken to the children while they are sleeping in order to make them remember what is called moral education, or in more exact words, to make it stick to their brains. It should be said that because although after the hypnopaedia, people can always repeat immediately and exactly what they were taught before (while sleeping) when suddenly hearing some key words that related to these phrases, they can never understand or even question about what they are saying, just like the machines. These phrases can teach them about their own consciousness to be always happy about who they are "I'm really awfully glad I 'm a Beta, because I don't work so hard," or to discriminate against others "Alpha children wear grey. They work much harder than we do, because they're so frightfully clever…and then we are much better than the Gammas and Deltas. Gammas are stupid. Oh no, I don't want to play with Delta children. And Epsilons are still worse. They're too stupid to be able to read or write," or they can even teach them about the social "morality" "Never put off till to-morrow the fun you can have today," or "Progress is lovely." Lenina can be a very good example for the significant effect of this method. She always follows this moral education as the direction for her to live. "Every one belongs to every one else" may be the most familiar phrase with her. That's the reason why she is very popular as a sex partner, and also why she is surprised and even disgusted when Bernard tells her he wants to be on his own, "not so completely a part of something else," which is the most common way to live nowadays in real human world. However, readers can easily understand her reaction because it's not her own ideas but her controlled ideas which were repeated thousands of times when she was a child. Hypnopaedia actually limits the mental freedom of the people so that they never have the right to decide what they want for themselves.
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The most important controlling method during the adult age may be the soma. It is a drug that both tranquilizes and intoxicates without hangovers or side effects, making people escape from themselves and surroundings. No matter how angry or how depressed they are, "there is always soma, delicious soma, half a gramme for a half-holiday, a gramme for a week-end, two grammes for a trip to the gorgeous East, three for a dark eternity on the Moon; returning whence they find themselves on the other side of the crevice, safe on the solid ground of daily labour and distraction, scampering from feely to feely." That's why the moral of the society is "every one's happy nowadays," even the Epsilon workers who always have bad and dirty jobs because most of them are paid in the soma to keep them happy. How about the higher castes? Lenina, once again, can be a good example for the influence of this drug. She uses it all the time when she sees something horrible, when she goes to bed with somebody or even when she has dinner. Another example is Bernard, who considers himself to be different with others in his same caste. However, he also has to use this "happy" drug to control himself. He swallows four tablets of soma to make himself calm down after hearing from Helmholtz the news that he is about to be sent to Iceland by the Director of Hatcheries and Conditioning. "One cubic centimeter cures ten gloomy sentiments". It is certain that nobody in this society suffers unhappiness and depression due to the fact that soma is the best cure for them. Just a couple tablets, everything will go, and they will be happy again to do their business effectively to increase their stable society.
In conclusion, there are plenty of methods of controlling people in the society of the Brave New World. They all affect the human's ideas and lifestyles since the time they were born until they are dead. However, "every one's happy" and doesn't have any doubt about these conditioning methods because, for them, the motto of the society is the most important thing they have to retain and promote "Community, Identity, Stability."
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