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Essay on Ritzer
George Ritzer's book, The McDonaldization of Society, was too repetitive, simplistic, and predictable. At first, I found his examples interesting, but the book became more of a disappointment as I continued to read. It seems as if he wrote for an audience that has never stopped to think about things for themselves, and so he then offers them his own repetitive, dry ideas. Ritzer depicted McDonaldization as a huge problem in our society, supposedly enlightening the reader to the "irrationality of rationality" we are all living with. I admit that I do not know a lot about exactly how or why societies have changed, but his trivial explanations for such a broad topic are not convincing. I feel that I got the same amount of information from the first two chapters as I did from the entire rest of the book, making the whole thing such a effortless, dull book to read.
McDonald's has become a sacred institution in our culture the golden arches are among some of the most identifiable symbols in our society and societies across the world. The company has become very successful and their fast-food organizational practices have come to affect many aspects of our social lives. The world is becoming more and more McDonaldized, a place where poeple rely on a society that is efficient, calculable, and predictable like the restaurant itself. McDonaldization of Society has shown that many of these social changes are the result of the increasing strength and importance of bureaucracies that emphasize efficiency, calculability, and predictability.
We now live in a time where efficiency and speed is stressed, which leads to a lot of impersonality. Everyone seems to be in a rush and wants everything done in the shortest amount of time necessary. Each and every process of a business is organized to ensure that everything happens at the right time and the right place to ensure that the maximum gratification for the customer and the maximum profit for the company. McDonald's is convenient way to get a meal quickly; the stress is on this speed and convenience, not delicious food, a fine dining experience, or satisfying interactions with other people. Companies want workers who follow strict orders to do the most efficient work. Labor is divided to help with the completion of larger goals that could not be obtained by a single person. A bureaucracy sacrifices the individual for whatever is the most efficient and profitable, and then creates individuals who treasure the same efficiency and profits in their own lives.
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Our society also seems to be more focused on quantity than quality; the higher the quantifying aspects of something, the better it must be. People eating a McDonald's meal are more concerned with its seemingly lower price and convenience than a quality fine dining experience or nutritional value. Companies are most concerned with their profits, wanting workers who can work quickly and efficiently to produce the highest number of products. The illusion of quantity and a good value for the consumer has become more of a focus than true quality. Calculability leads to people and their actions being reduced to simple numbers instead of individuals, and life experiences reduced to nothing more than calculated values. Society uses these numbers to determine value or success, giving increasing importance to a flawed quantifying system. The higher the numbers, the more efficient something is deemed to be, and the bureaucracy is successful.
People feel more comfortable when they know what to expect. Businesses like to know that their workers will perform predictably. Life can seem easier when there are not any surprises. McDonald's makes sure that each item on their menu is the same in every location and that each one of their employees behaves in the same scripted manner. A bureaucracy would fall apart if its rules were consistently broken or if it's people consistently broke away from their roles. Predictable, effortless work makes tasks easier for the worker, and then makes the workers easier to manage.
A bureaucracy is a large-scale organization composed of a hierarchy of offices. In these offices, people have certain responsibilities and must act in accord with rules, written regulations, and means of compulsion exercised by those who occupy higher-level positions. This system is supposed to offer the most rationality and perform the most efficiently. Society controls people through this efficiency, calculability, and predictability, all characteristics of a bureaucracy. Social changes toward what seems to be more efficient and rational means have been a dominant characteristic in our evolving society.
Change has always been inevitable and a society will always be growing. While Mcdonaldization is rapidly taking over American society and spreading to the rest of the globe, it is not something unjustly imposed on the American people. Our culture has taught the public to seek efficiency, calculability, predictability, and control. Even when given the choice to avoid sucha establisment or product, people will still flock to it. A McDonaldized system of standardizing products by efficiency, predictability, and calculability has become embedded in most cultures. Many businesses feel that in order to be successful they must adhere to these guidelines. Corporations and capitalism dominate a large part of our society, so their values are also going to dominate. Speed, convenience, and predictability make some aspects of life seem easier, but with this ease comes some sacrifices. In a society dominated by bureaucracies, it can be easy to overlook some of the disadvantages to enjoy the advantages it can offer.
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